Since 1996, Home Instead Senior Care
has been a trusted source of home
care for San Francisco Bay Area seniors.
Home Care Near You
Home Instead CAREGivers are ready to help seniors live independently - allowing them to enjoy the day - to - day activities they have come to count on.
News and Resources
- Reasons Seniors Hang On to Stuff
- Dementia Updates with Teepa Snow
- Frequent Mental Lapses May Precede Alzheimer’s
- Exercise May Prevent Mental Decline for Seniors
- The Top Ten Fears of Elderly Adults
- Home Instead Senior Care's New Year Resolutions for seniors
- Disability Rates for Elderly Increase After 20-Year Decline
Caring for Seniors in the San Francisco Bay Area Since 1996
Home Instead Senior Care is the trusted source of home care for Bay Area seniors and is referred by hundreds of health care, medical and social service organizations throughout the Bay Area. Since 1996, we have helped thousands of clients live independently - allowing them to enjoy the day-to-day activities they have come to count on.
Our professional CAREGivers provide one-on-one, non-medical assistance - helping seniors feel safe, more confident, and less isolated wherever they consider home. All CAREGivers are thoroughly screened, extensively trained, insured and bonded, and matched to your preferences. Our friendly team is dependable and quick to respond to your needs from a few hours-a-day up to 24 hours - seven days-a-week, including weekends and holidays.
We are locally owned and operated, serving seniors in the North and Mid Peninsula region with offices in San Bruno and San Mateo, serving the Central Contra Costa County area with an office in Walnut Creek and Eastern Contra Costa area with an office in Antioch.
Martie Cruz, Managing Director and Franchise Owner
Home Instead Senior Care
San Bruno, San Mateo and Walnut Creek
Martie Cruz’s path to becoming a
Home Instead Senior Care franchise owner was spurred by a combination of solid
family values, successful sales experience and a fateful trip to a bookstore.
After witnessing her mother’s
reaction to a temporary stay in a convalescent rehab, Martie vowed to keep her
memory alive by working tirelessly to make sure seniors get to stay in their
houses. Martie’s career as a thriving real estate agent in Northern
San Mateo County also gave her exposure to seniors residing in board-and-care
facilities. She frequently encountered individuals who voiced their desires to live
in their own dwellings.
Soon enough, Martie stumbled upon
a Home Instead Senior Care magazine article one day while browsing for books.
She calls it, “Love at first read. I
knew I was destined to cross paths with Home Instead Senior Care, it was
an infinite intelligence call.” So, Martie quickly set out to become
part of the Home Instead family, equipped with a passion for
franchises, sales know-how and vast knowledge about seniors. Her business has
been growing since 1996.
Martie
continues to honor her mother through her franchise’s Grand GIVEBack and Hand in
Hand programs.
